revenue-generating 

marketing experts

Revenue-generating |
more about us

WHO ARE WE?

WE CREATE REVENUE-GENERATING MARKETING SOLUTIONS FOR BUSINESSES WITH POTENTIAL, JUST LIKE YOURS.

We’re The One Percent and we pride ourselves on being marketing strategy experts. Some even go as far as calling us geniuses (which makes us blush at times, but we’ll take it). Either way, our focus is on actionable insights and measurable results that will help further your business.

Combining analytic science, creative ideation (skilled magic making) and solid strategy, we solve the toughest marketing problems out there. We are experts in our field and entrepreneurial in our thinking, putting us in a position to identify revenue-generating solutions, even when there appears to be none. We don’t mean to get ahead of ourselves here, but we may just be the problem solvers, market mavericks and beyond-the-box thinkers you’ve been looking for.

LOOKING FOR THE ONE (PERCENT)?

Founded in 2015 out of the desire to be remarkable and to do the remarkable, The One Percent is a remote-first consultancy providing revenue-generating marketing solutions to SMEs across the globe.

WE’RE FOR YOU IF YOU WANT

MEASURABLE, IMPACTFUL RESULTS 

You want measurable, impactful business results, delivered in days and weeks, not months. (It’s often said that good things take time, but they should never take THAT long).

ACTIONABLE INSIGHTS & IDEAS

You crave actionable insights and marketing ideas that make a real difference, not just more ineffective, obvious information. (You’re busy and you really don’t have time for that).

YOUR BUSINESS PUT FIRST

You require strategies that put the needs of your business first, not the needs of ours. (It’s not often that everything is about you but at The One Percent, it always is).

Best-in-class specialists

You want to work with best-in-class specialists. (You do? Stop it! You’re making us blush again!)

THE Competitive edge

You need a differentiating business strategy that will give you a competitive edge.

Value from spend

You’re looking to get as much value from your spend as humanly possible. (Talk is cheap, wasted budget however, is not).

Sustainable Growth

You’re forward thinking (like we are) and want to create a sustainable business, in both good and bad economic climates.

Need an extension to your team

You wear many proverbial hats and need an addition to your team to help question their objectives, design a strategy with them, oversee the execution and optimise results. (Think of us as your wingman, everyone needs one of those!)

OUR SERVICES

WHAT WE DO

insights & ideation

Insights & Ideation

Looking for that elusive light bulb? We provide innovative ideas that solve larger marketing problems and answer puzzling business questions that you may face on your road to growth.

“How can we acquire more customers?”
“How can we retain existing customers?”
“How can we increase revenue per customer?”
“Does our brand look fat in this?”

We’re just kidding on that last one but honestly; it’s enough to keep anyone up at night. Rest-assured this is what we do and in our opinion, we do it best. In order to do this, we immerse ourselves in our clients’ data to bring insights to life and develop one-of-a-kind marketing ideas and ingenious strategies that will improve your bottom line.

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strategy

“Genius is 1% inspiration and 99% perspiration” – Thomas Edison.

Old Tom was clearly on to something and at The One Percent we believe that coming up with a great idea is only 1% of the work (if only it were that easy). Years of experience has taught us that you need a solid strategy in place to make up the other 99% to guarantee the results you’re after. Lucky for you, we’re really good at this too. (We’re pretty much marketing unicorns…)

We do:
Brand Strategy
Marketing Strategy
Digital Marketing Strategy
Integrated Marketing Strategy
Social Media Strategy
Inbound Marketing Strategy

(It may seem like a lot of strategy, but it’s our thing. We just get each other).

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strategy

consulting head of marketing

consulting head of marketing

Our clients play many roles and we know this (they’re skilled like that). At times, however, they need an extension to turn to for expert advice in the way they would a Marketing Manager or Director.

Hire us to join your team on a part-time, interim or fractional basis (we’re sure we’d get along just fine) and we’ll tell you what’s working and what isn’t in terms of your marketing. We’ll develop your marketing strategy, provide guidance and mentoring, spearhead brand campaigns, optimise your spend and even find new ways to produce more business that costs you less. After all, revenue-generating marketing solutions is what we do best.

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what makes us different?

the difference

The One Percent places your needs at the heart of the business and you could say that our love of money is trumped by our love for what we do. (If that doesn’t make you feel warm and fuzzy inside, well… then we just don’t know).

Master of one

We’re not the typical run-of-the-mill “full-service,” “integrated,” design or development agency that offers everything but specialises in nothing. We focus on the things that we do brilliantly, we’re best-in-class specialists. We’re opposed to the “Jack of all trades” mentality and prefer to be the master of revenue-generating marketing solutions. Our clients are those that look for a unique approach to an effective blend of strategy, creative ideation and analytic science that creates measurable, business impacting results.

zero profitability bias

We have no interest in selling you any specific recommendation, as we don’t execute our ideas. By removing the profitability bias from execution, our business model allows us to provide you with the best ideas and solutions without thinking about how much we can make off executing the idea itself. We realise that this leaves a lot of money on the table, but we don’t care. It allows us to think freely regardless of the price tag because at the end of the day, we’re looking out for you. (It’s all quite liberating, really!) Since we don’t execute our ideas, clients are free to use their own resources. But, should they be more comfortable with us overseeing the execution, we’re always happy to do so. Either by working with their existing agency, or providing a list of preferred partners to ensure the delivery of exactly what they need.

virtual virtues

Even the virtual nature of our services has its virtues, like working with marketing strategy experts worth their weight in gold, without paying them, well, in gold. That’s because by being a remote-first, virtual consultancy we have eliminated nearly all overhead costs. No ridiculous rents for fancy-pants offices in fancy-pants neighborhoods of fancy-pants cities. Just access to marketing masterminds who choose to work with clients from around the globe – not only those within commuting distance.

zero retainers

We are committed to being noncommittal… but in the best possible way, working by project and not by retainer. This ensures that our ideas and strategies are the very best, every time and never just enough to keep the client ‘happy’ for the sake of protecting a retainer. Everything we do revolves around one simple question, “Will this solve the marketing problem or not?” No politics, hidden agenda, financial bias or bullshit. Just objective, revenue-generating marketing and a model that tends to keep our clients coming back. Which is exactly how we like it.

the talent

meet the talent

Consultant | Founder

Taryn is the talent and strategic marketing genius behind The One Percent. Over the past 9+ years, she has had the privilege of working with creatives as well as Director and C-Level Executives at some of South Africa’s largest brands and innovative startups, across a diverse range of industries.

She has led high-performance teams, spearheaded ad/brand campaigns, controlled significant budgets, engineered multiple successful marketing and brand strategies, pitched against industry giants (and won), and identified revenue-generating solutions for clients, even when there appeared to be none.

Just a few brands she has worked with:
Zimbali Coastal Resort | The Blake Group | AEG | Belgotex | uShaka Marine World

Got a marketing problem you’d like to talk about?

Bring it on! We love a good challenge.

email us

hello@theonepercent.co.za

stalk us, or just say hi!

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